Dave Kerpen | Large Image
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Earlier this week I published an article on Inc. called, "5 Ways to Make Social Media a Mindset, Not a Tool." It incorporates an interview I conducted with Erica Dhawan, author, strategist, and CEO of Cotential. Together she and I explore adopting a new mindset about...

"How can you get more leads?"That's the question that entrepreneurs, salespeople and business leaders alike all find ourselves asking.  But in the frenzy to push out content and keep pace with competitors, many marketers don’t take full advantage of the internal knowledge and expertise that...