The rise of the mobile consumer is undebatable: Chances are, you're reading this article right now from your smartphone or tablet. As we all continue to use mobile devices in our lives, it is inevitable that we also increasingly use mobile devices for shopping. I...
I just keynoted LinkedIn's Brand Connect Asia-Pacific '13 conference in beautiful Singapore, so I figured what better place to share my presentation from a LinkedIn conference than, well, LinkedIn! So here are the 7 simple rules I just shared about how to do amazing content...
Content marketing is quickly becoming more than a buzzword - it's an essential part of every company's and salesperson's toolbox. You can create and share amazing content, but unless it's done with the right context as part of the right plan, it won't be effective.....
Jason HeadsetsDotCom is selling his last name for the second and supposedly final time for 2014. At the beginning of next year, YOUR company can have a personal walking, talking, breathing, billboard. Everything will be changed: his driver's license, his Facebook account, his twitter account,...
As social and digital media continues to evolve, visual storytelling becomes more important. As I've written before, storytelling is the most effective and memorable form of communication. Infographics are a smart way to tell a story because they break down information and make it simple...
The best way to get customers interested in what you have to sell isn't to sell it, it's to storytell it! It's important to share more than just products and services with your customers, and be able to form relationships with them. A great way...
"How can you get more leads?"That's the question that entrepreneurs, salespeople and business leaders alike all find ourselves asking. But in the frenzy to push out content and keep pace with competitors, many marketers don’t take full advantage of the internal knowledge and expertise that...
This article was originally posted on Inc.comPay attention to youth marketers as they can predict the future.Millennials and Gen Z are the first generations to be constantly connected, and their lifestyle is driven by staying on top of the latest social trends. Companies that want...
This article was originally posted on Inc.comA textbook example of how to do marketing right in a niche industrySo often, we read about how to do marketing right, or how to do SEO right, or how to do social media right.But these articles are written...
This article was originally posted on Inc.comContent marketing can be very effective, but you've got to play by the rulesAs we all know, the digital and online landscape is transforming at an exponential pace. As a lawyer, your online presence and marketing efforts have a...