You know what happens when most companies launch a new, branded mobile application or other content-rich marketing program intended to effectively combine information and promotion and set the world ablaze with a viral sensation?Nothing.When you finish the app, or start blogging, or begin answering questions,...
The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and posted a complaint on the company's Facebook page. To their credit, the company responded right away,...
We all love to be inspired. While there are many ways to be inspired, one great way is to watch a short video. After asking my thousands of followers and dozens of colleagues for their favorite inspirational videos, I've compiled a list for you of...
Last week, CEO.com published its 2nd annual Social CEO Report, examining in great detail the social networking presence of each of the Fortune 500 CEOs. Their findings were surprising: Most notably, 68% of CEOs have absolutely no presence on any of the major social networks...
1 billion impressions.That's the number of times Esurance has been seen online in less than 48 hours following the SuperBowl, the most viewed and talked about event of the year.There have been over 3 million tweets about Esurance in the last day. To give you...
As social and digital media continues to evolve, visual storytelling becomes more important. As I've written before, storytelling is the most effective and memorable form of communication. Infographics are a smart way to tell a story because they break down information and make it simple...
"WAIT!" I exclaimed to the young lady I had just met 30 minutes prior. "You have a 21-year old son! And you're 32 years old! Please explain!"Last year, I had the pleasure of meeting a fellow LinkedIn Influencer and author, Claire Diaz-Ortiz. @Claire, the 32-year...
Today, we announced the completion of a $1.5 million seed round in our software startup Likeable Local. For me, this is significant because it helps to validate what I've believed for years: Given the right tools, small businesses can absolutely use social media to manage...
We all saw it happen this summer. It started with a video of one of your friends dumping a bucket of ice water over his or her head. Then it was two videos. Then it was five. And suddenly, celebrities, politicians, and thought leaders alike...
"If you build it, they won't come anymore."The social media space is constantly evolving, but one thing stays the same in an increasingly noisy world: the importance of providing consistent value.Some say "if you build it, they will come," but your new audience won't stay...