The marketing world has undergone a major shift in the past decade. The days that many marketers and business owners are comfortable with have all but disappeared. So, do you cling to the past and reminisce on the good old days? No. You adapt." I've learned an...
"I love you!" That's what millions of people will be saying to their wives, girlfriends, husbands and boyfriends this Saturday for Valentine's Day. February and greeting cards companies (and flowers, candy, and gifts companies) remind us to give some extra attention to the people in our...
Businesses in America and worldwide have become increasingly adept at increasing productivity, improving margins, and making money. But what about our happiness at work? Alarming statistics have between 70-80% of employees actively disengaged at work. We’re unhappy at our jobs, and if you hadn’t noticed, we...
Sales is the lifeblood of any business. Beating the plan yields optimism. Missing the number could mean a scramble for survival. Without sales, your business literally has nothing. For this reason, I want sales to be scalable and predictable for our companies. And yet, “art form”...
"If you build it, they won't come anymore." The social media space is constantly evolving, but one thing stays the same in an increasingly noisy world: the importance of providing consistent value. Some say "if you build it, they will come," but your new audience won't stay...
Interviewing for your next job is tough work! Last year, I published The 1 Thing You Must Do In Every Job Interview. The article received a lot of feedback—some in support and some in opposition. Interviews have remained a hot topic for me over the past...
I'm going to let you in on a secret that will save you time, effort, and a world of frustration down the line: Marketing in a social media and Facebook world is not about broadcasting your message and getting the largest reach and frequency. It’s...
Do you remember the last time you won something? That feeling of surprise and delight? Now do you remember what it made you feel for that company or person you won the prize from and how much you wanted to share that feeling with the...
When I applied for my first job out of college, the internet was still in its infancy. LinkedIn didn't exist. Neither did Facebook or Twitter. Or Google! The way to get a job was to send out dozens of resumes and hope someone returned a call....
"Without continual growth and progress, such words as improvement, achievement and success have no meaning." -Benjamin Franklin Ever since I became a huge Oprah fan, I've become interested in becoming my best self. I'm a strong believer in self-improvement for both our professional and personal lives. In...