Gone are the days of using the Yellow Pages, Valpak and direct mail to successfully market your small business. Today, savvy SMB's use search marketing, search engine optimization and various social media platforms to market their companies online. Now is as good a time as any...
When I was 6 years old, I brought home my first math test to my dad. I was excited about having gotten a 99 out of 100, until my dad promptly said to me, "Why didn't you get 100?" Two weeks later, I brought my next...
Flabbergasted. That’s how I felt when my recent business idol, Marc Lore, told me I had too many core values. I had just proudly shared with him that after painstakingly working with our leadership team for two years, we had a set of five core values...
Each week, thought leaders, entrepreneurs and journalists publish thousands of articles. With so much content published every day, content saturation has become a serious problem. Last week I wrote about the boldest launch in startup history. Check out how Jet.com is taking on Amazon as...
Obsessed. That's how I've felt about Jet.com and their audacious launch plan since I learned of it just 3 weeks ago. Considering that I'm raising a family, running a fast-growing startup and writing a book, it takes a lot for me to get obsessed with something...
The marketing world has undergone a major shift in the past decade. The days that many marketers and business owners are comfortable with have all but disappeared. So, do you cling to the past and reminisce on the good old days? No. You adapt." I've learned an...
"I love you!" That's what millions of people will be saying to their wives, girlfriends, husbands and boyfriends this Saturday for Valentine's Day. February and greeting cards companies (and flowers, candy, and gifts companies) remind us to give some extra attention to the people in our...
Businesses in America and worldwide have become increasingly adept at increasing productivity, improving margins, and making money. But what about our happiness at work? Alarming statistics have between 70-80% of employees actively disengaged at work. We’re unhappy at our jobs, and if you hadn’t noticed, we...
Sales is the lifeblood of any business. Beating the plan yields optimism. Missing the number could mean a scramble for survival. Without sales, your business literally has nothing. For this reason, I want sales to be scalable and predictable for our companies. And yet, “art form”...
"If you build it, they won't come anymore." The social media space is constantly evolving, but one thing stays the same in an increasingly noisy world: the importance of providing consistent value. Some say "if you build it, they will come," but your new audience won't stay...