Dave Kerpen | 10 Loyalty Lessons From Brands with Superfans & 15 Other Articles You Missed This Week
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10 Loyalty Lessons From Brands with Superfans & 15 Other Articles You Missed This Week

10 Loyalty Lessons From Brands with Superfans & 15 Other Articles You Missed This Week

Listening is the single most important skill in social media, business and life. It’s not always about marketing or sales messages, it’s about connecting with consumers, clients, and employees with sincerity and honesty. Not only will this build brand identity and trust, but it can also create and strengthen loyalty from customers.

This week Geoff Smith, SVP of Marketing at CrowdTwist, published an article explaining how some of the top brands have reached super fandom. The piece explores 10 different brands, offering valuable insights from each that your business can apply to delight and inspire customers. Here’s 10 Loyalty Lessons From Brands with Superfans and 15 other articles you may have missed this week.


1. The Persuasive Genius of One of America’s Most Important Revolutionaries
Thomas Paine’s 1776 pamphlet “Common Sense” was the strongest call to action mobilizing Americans against Great Britain. Here are some lessons to take away.

2. How Peter Thiel Is Trying to Save the World
These startups are trying to beat Alzheimer’s, cure viral diseases, and kill tumors with gold. One common thread: funding from Peter Thiel.

3. 21 Surprising Facts About Billionaire Entrepreneur Elizabeth Holmes
See how much you really know about America’s youngest female billionaire.

4. The 4 Types of Introvert: Which Are You?
Not all introverts are alike. Take this quiz to find out which type you are.

5. 4 Ways Pixar Keeps its Passionate Employees Engaged
A new exhibit called “The Science Behind Pixar” reveals all the tech and engineering magic that goes into animated filmmaking–and why the employees who do it love their jobs.

6. McDonald’s Should Hate Obama’s New Overtime Rule, but the Rest of Us Should Love It
A stronger economy. A saner workplace. What’s not to like?

7. This Amazing Story of Courage and Leadership Stayed Secret for 50 Years
If you need proof that a true entrepreneur doesn’t necessarily have to run a business, read on.

8. How to Do Business With the Powerful and Super Wealthy
Those extra little touches can go a long way.

9. 75% of the Information is All You Need to Make a Decision
You need information to take the risk out of decisions, but getting too much information – analysis paralysis – has a real cost. Most normal business decisions can be made with 75% of the available information, focused on the right issues.

10. 10 Loyalty Lessons From Brands with Superfans
The most successful brands have loyal followers. Here’s how to make your customers fall in love with your company.

11. Donna Karan Remains a Leader Champion
The pioneering designer and fashion mogul helped open more opportunities for women as she honed her leadership skills.

12. Everywhere You Find a 4th of July Celebration, This Company Is There
Pennsylvania’s Zambelli Fireworks has been lighting up the sky at Independence Day festivities, sporting events, and a host of historic occasions for more than a century.

13. Pizza and the Complications of Running a Business
The fewer the complications, the more likely you’ll see a better outcome.

14. 10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral
Pretty pictures no longer cut it.

15. Southern Entrepreneurs Weigh In on the Confederate Flag Debate
After the mass shooting at a South Carolina church, business owners are choosing sides on the flag’s presence at the statehouse and facing decisions about whether to continue selling Confederacy-themed merchandise.

16. Americans Are Overworked, but Still Surprisingly Happy on the Job
Apparently, being overworked isn’t incompatible with being happy at work. But be careful, taking on more than you can handle could still lead to problems.

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